About Us

Never Stop. Milk.™ is brought to you by the Prairie Milk Marketing Partnership (PMMP). PMMP includes the 1128 dairy farmers represented by Dairy Farmers of Manitoba, Sask Milk and Alberta Milk. Beginning in 2003 and continuing for nearly six years, we produced the award-winning "Always Grow. Grow All Ways." campaign that inspired prairie youth to grow.

To continue evolving and informing, an engaging "Fact and Fiction" theme was introduced to the world of Never Stop. Milk.™ in 2009. This successful spin on communications was designed to deliver relevant facts about milk in a way that was entertaining and encouraged teens and young adults in the prairies to develop healthy lifestyles.

October 2011 presented another important evolution. By utilizing the theme "Milk helps keep you going. Where you go is up to you.", Never Stop. Milk.™ seeks to inspire, motivate and celebrate the healthiest ambitions and sheer determination of youth. This approach comes to life in advertising initiatives as well as through a series of contests that reward youth for sharing their goals, their dreams, their obstacles and their accomplishments. Entry is limited to teens and young adults in Alberta, Saskatchewan and Manitoba.

Should you have any additional questions, don't hesitate to contact us at mfpoetz@albertamilk.com