Prairie Milk Marketing Partnership

“Never Stop. Milk.™ – Project U Contest” 2011/2012
OFFICIAL CONTEST RULES

Prairie Milk Marketing Partnership (the “Sponsor”) Project U Contest (the “Contest”).

No purchase necessary. YOU MUST BE AGE 19 OR YOUNGER TO ENTER THIS CONTEST and a resident of Alberta, Saskatchewan or Manitoba. Contest begins at 12:00:01 am Mountain Time ("MT") on April 2, 2012 and ends at 11:59:59 pm MT on April 30, 2012 (the "Contest Period").

1. Introduction and Overview: No purchase necessary. The Project U 2012 Contest invites eligible persons to tell us "What have you achieved?" for a chance to win one of three grand prizes of $5000 each. All eligible submissions will be posted at http://www.neverstopmilk.ca/promotions during the Contest Period. Winners of the grand prizes will be determined by a combination of public votes and judging by the Sponsor. See "Grand Prize Contest".

A separate “Voting Prize” pool will be available for anyone who votes for someone’s entry and submits the corresponding entry form. Voting prize pool consists of three prizes of $1000.00 each, winners of which will be selected in random draws. See “Voting Contest”.

The Contest is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to the Sponsor and not to Facebook. The information you provide will only be used for the administration of this Contest and in accordance with the Sponsor’s Privacy Policy. Facebook is completely released of all liability by each contestant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to the Sponsor and not Facebook.

2. Eligibility: No purchase necessary. Contest is open to all individual residents of Alberta, Saskatchewan and Manitoba aged 19 years and younger as at the time of entry. Employees, and members of the immediate families of employees, of the Prairie Milk Marketing Partnership (“PMMP” or the “Sponsor”), an affiliation comprised of Dairy Farmers of Manitoba, Alberta Milk and Sask Milk, their affiliated companies, advertising and promotional agencies, promotional partner companies and persons living in the same household of such employees, are not eligible to enter. Note: winners of grand prizes in any PMMP Project U contest in 2011 or 2012 are not eligible to win any grand prize in any subsequent PMMP Project U contest in 2012, but may enter the Voting Contest portion of subsequent PMMP Project U contests.

Minors: If you are under the age of majority in your province/territory of residence, then you will be required to submit (in addition to the information noted below) your parent/ legal guardian’s email address in order to enter the Grand Prize Contest or the Voting Contest. Your parent/legal guardian will receive an email message, which will advise them of your participation in the Contest and indicate that they may advise the Sponsor by return email if they do not agree on your behalf to the terms and conditions outlined in these Official Contest Rules (the “Rules”).

By participating in the Contest, each contestant (and his/her parent/legal guardian if he/ she is under the age of majority in his/her jurisdiction of residence) agrees to be bound by Rules and by the interpretation of these Rules by the Sponsor.

By entering the Contest, contestants (or their parent or legal guardian if contestant is under the age of majority) agree to assume all risks and liability associated with the Contest and Contest-related activities (including the preparation of Submitted Content, as defined below), which may entail known and unanticipated risks which may be associated with participation in the Contest. You also acknowledge and understand that any Submitted Content displaying a disregard for safety or depicting unsafe or dangerous practices or acts will not be accepted.

Note: Entrants’ province of residence is defined as the Province in which they generally reside and have their primary address. Entrants who are residents of Alberta, Saskatchewan or Manitoba but are temporarily out of their province of residence (such as to attend school or a temporary work placement) may still be eligible to enter, subject to the discretion of the Sponsor. Entrants may be required to provide a variety of documentation to verify primary address of residence.

3. Grand Prize Contest – How to Enter:

1. Website Entry: To participate, visit http://www.neverstopmilk.ca/promotions (the “Contest Webpage”), click on the “Enter Now” button and proceed to complete and submit the online Grand Prize Contest entry form which requires, in addition to your contact information, a maximum 2120-character submission of “What have you achieved?” (“Submission”). Submissions may also include a photo or video upload which corresponds to the contestant’s text submission but is completely optional.

2. Facebook Entry: Contestants may also enter by visiting http://www.facebook.com/neverstopmilk, clicking on the “like” button, proceeding to “Project U” tab, and “allowing” the Contest application for access to the Grand Prize Contest entry form. Proceed to complete and submit the online entry form which requires, in addition to your contact information, a maximum 2120-character submission of “What have you achieved?” (“Submission”). Submissions may also include a photo or video upload which corresponds back to the contestant’s text submission but is completely optional.

Limit one entry per person, regardless of method of entry, in Grand Prize Contest.

Regarding optional photo/video upload, please carefully review Rule 7 – Submission Guidelines. Your entry form and any associated photo/video upload(s) are referred to herein as your “Entry”. Once the Sponsor receives an Entry, which complies in full with these Rules, the representatives of the Sponsor will then review the Entry including all associated content to determine if it complies with all Submission Guidelines and is suitable, in the sole and exclusive discretion of the Sponsor, as a valid entry. Once an Entry is accepted and approved, the respective contestant will be sent an email message advising that their Entry has been approved. If any Entry is rejected, the respective contestant will be notified that their Entry did not comply with all Submission Guidelines. Each approved Entry and associated Submitted Content will be posted to www.neverstopmilk.ca once it has been accepted and approved and will then be available for public voting. Please carefully review Rule 8 - Voting Terms and Conditions.

Moderation by the Sponsor and its representatives and determination of whether an Entry complies in full with these Rules is in the sole discretion of the Contest administrator.

All information and materials, including entry form information, submitted text, photos and videos, submitted with any contestant’s entry, is referred to in these rules as “Submitted Content”. When submitting any Submitted Content, contestants will be required to confirm by clicking where indicated that any photo or video submitted contains no image of any person or persons other than the contestant him/herself. Automated methods of entry are prohibited and any use of automated methods of entry may result in disqualification. Although online access and an email account are required in order to participate in this contest, no purchase is necessary. Many public libraries, retail businesses and others offer free access to computers and a number of Internet service providers and other companies offer free email accounts. For the purposes of Contest entry, all times referred to in these rules are Mountain Time which is the official time zone for the Contest, regardless of where a contestant may be located.

Use of Submitted Content: By entering this Contest by completing an entry, you confirm your acceptance of these Rules and your consent to the posting of your Submitted Content along with your first name and city/town of residence on www.neverstopmilk.ca and http://www.facebook.com/neverstopmilk. By submitting Submitted Content, each contestant (and his/her parent/legal guardian if he/she is under the age of majority in his/her jurisdiction of residence): (i) grants to the Sponsor, in perpetuity, a non-exclusive license to publish, display, reproduce, modify, edit or otherwise use the Submitted Content in whole or in part on the Contest Webpage and/or for advertising or promoting the Contest or for any other reason; and (ii) agrees to release and hold harmless the Sponsor and its advertising and promotion agencies, the contest judges and each of their respective agents, employees, directors, successors, and assigns against any and all claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property related cause of action. For greater certainty, the Sponsor and/or the Contest judges reserve the right, in their sole discretion, to modify, edit, decline to post, or remove, any Submitted Content, if a complaint is received with respect to the Submitted Content, or for any other reason. Each contestant who is declared a winner will also have their Submitted Content, name and province featured on the Never Stop Milk fanpage and website.

4. Voting Contest – How to Enter: To participate, visit http://www.neverstopmilk.ca/ promotions (the “Contest Webpage”), view the posted Entries on either the submissions displays on the landing page, or by search on the top of the page, and select the entry of your choice which you feel is the most “original and inspirational”. Once you are viewing an expanded submission page, click the “Vote” button and proceed to complete and submit the online Voting Contest entry form. Limit one Voting Contest entry per person per day during the Contest Period. Please carefully review Rule 8 – Voting Terms and Conditions.

5. Selection of Winners:

1. Grand Prize Contest:

Semi-Finalists: The three (3) entries from each of Alberta, Saskatchewan and Manitoba with the highest number of votes at the end of the Contest Period will be declared semi-finalists. There a total of nine (9) semi-finalists, as follows:

• Three (3) semi-finalists from Alberta

• Three (3) semi-finalists from Saskatchewan

• Three (3) semi-finalists from Manitoba

Once the nine (9) semi-finalists are determined, a panel of judges appointed by the Sponsor will judge those entries and select what they deem to be the best one (1) entry from each of Alberta, Saskatchewan and Manitoba, in their sole discretion based on their sole determination of which entries are the most “original and inspirational”. There will be one grand prize winner selected from each pool of semi-finalists, for a total of one (1) winner for each of Alberta, Saskatchewan and Manitoba.

Odds of winning a Grand Prize for any one of the three provinces depend upon the number of eligible entries received, the number of votes received, and the decisions of the panel.

The The Sponsor or its representative will attempt to contact the selected entrants by phone once per day for three (3) business days. If any selected entrant cannot be contacted after three (3) business days, or is contacted but is deemed to be ineligible in the Sponsor’s sole discretion, or unable or unwilling to comply with these rules, that selected entrant will be disqualified and another entry will be drawn.

2. Voting Contest: On or about April 14, 2012, a random draw will be conducted by the Sponsor or its designee, the judges of the Contest, to select, from all eligible Voting Contest entries received, one (1) entry from Alberta, one (1) entry from Saskatchewan and one (1) entry from Manitoba. Odds of winning are dependent upon the total number of eligible Voting Contest entries received from each of the three provinces during the Contest Period.

6. Prizes:

1. Grand Prizes: There are three (3) Grand Prizes available to be won, each consisting of $5000.00 cash. Should a winner be under the age of majority in his/her province, the prize will be awarded to the parent/legal guardian on the winner’s behalf.

2. Voting Prizes: There are three (3) Voting Prizes available to be won, each consisting of $1000.00 cash. Should a winner be under the age of majority in his/her province, the prize will be awarded to the parent/legal guardian on the winner’s behalf.

Prizes may not be substituted for another prize. All other costs and expenses associated with each of the prizes are the responsibility of the winner. If a selected contestant does not wish to accept the prize as offered, the prize will be forfeited in its entirety.

LIMIT one grand prize per person for all PMMP Project U contests during 2011 and 2012. Any winner of any grand prize in any PMMP Project U contest in 2011 or 2012 is not eligible to win any grand prize in any subsequent PMMP Project U contest in 2012, but may enter the Voting Contest portion of subsequent PMMP Project U contests.

7. Submission Guidelines (for Grand Prize Contest): By submitting any Submitted Content (text/photo/video), each contestant (and his/her parent/legal guardian if he/she is under the age of majority in his/her jurisdiction of residence) warrants and represents that any and all Submitted Content submitted by him/her:

• meets the following required file size and format requirements:

• Photo Uploads: Max file size 5MB, files must be in jpg, png or gif format

• Video Uploads: Max file size 2GB, less than 15 min long, files must be in mpeg4, 3gpp, mov, avi, or wmv format.

• is original to him/her and that the contestant has all necessary rights in and to the text/photo/video and all of its components (if applicable) to enter the text/photo/video in the Contest;

• does not and will not violate any law, statute, ordinance or regulation;

• does not contain any reference to or likeness of any third parties;

• will not give rise to any claims of infringement, invasion of privacy or publicity, or infringe on any rights and/or interests of any third party, or give rise to any claims for payment whatsoever; and

• is not defamatory, trade libellous, pornographic or obscene, and further that it will not contain, depict, include, discuss or involve, without limitation, any of the following:

• Nudity;

• Sexual activity;

• Crude, vulgar or offensive language and/or symbols;

• Derogatory characterizations of any ethnic, racial, sexual or religious groups;

• Submitted Content that endorses, condones or discusses any illegal, inappropriate or risky activity, behaviour or conduct;

• Submitted Content displaying a disregard for safety or depicting unsafe or dangerous practices or acts;

• Personal information of individuals, including without limitation, names and addresses (physical or email);

• Conduct or other activities in violation of these Rules;

• Commercial messages, comparisons or solicitations for products or services;

• Any identifiable third party products and/or trademarks, brands or logos. For example, any clothing worn by persons appearing in a Photo must not contain any visible logos, trademarks or other third party materials;

• URLs or links to any websites; and

• Any other content that is or could be considered inappropriate, unsuitable or offensive, all as determined by the Sponsor and/or the contest judges in their sole discretion.

8. Public Voting Terms and Conditions: There is a limit of one (1) vote, and therefore one (1) corresponding Voting Contest entry per person/email address permitted per day (each day being a 24-hour period from 12:01 am to 11:59 pm) during the Contest Period and a voter can only use one (1) email address to enter the Voting Contest. If it is discovered that a voter has attempted to: (i) vote more than one (1) time per day during the Contest Period; and/or (ii) use (or attempt to use) multiple names, identities and/or more than one (1) email address to vote, or otherwise participate in, the Contest; then (in the sole and absolute discretion of the Sponsor) he/she may be disqualified from participating in the Contest and all of his/her votes may be disqualified. Use (or attempted use) of multiple identities, email addresses and/or any automated system to register for, vote, or otherwise participate in this Contest is prohibited and is grounds for disqualification. The Sponsor is not responsible for late, lost, misdirected, delayed, incomplete or incompatible Voting Contest entry forms and/or votes.

Any votes determined by Sponsor to be in violation of these Rules (including, without limitation, votes determined to be coming from any source other than a registered voter) are subject to disqualification in the sole and absolute discretion of the Sponsor.

All votes are subject to verification. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor) from any entrant (or any individual purporting to be an entrant) to participate in this Contest or for any votes entered, or purportedly entered, by such voter to be considered valid for the purposes of this Contest. Failure to provide such proof in a timely manner may result in disqualification of the applicable votes that cannot be verified to the satisfaction of the Sponsor, in its sole and absolute discretion. The sole determinant of the time for the purposes of a valid voter registration and/or vote in this Contest will be the Contest server machine(s).

IMPORTANT NOTE: Individuals may encourage other individuals to vote for an Entry (e.g. via various social media sites and platforms); however, no form of incentive, inducement, prize or chance of receiving any incentive, inducement, or prize may be offered as part of such encouragement in furtherance of receiving such individual’s vote for any entry. Any individual determined by the Sponsor and/or its representative to be engaging in such behaviour will be disqualified, and the corresponding votes, entry and/or entrant is subject to disqualification in the sole and absolute discretion of the Sponsor.

9. Contacting Winners: The Sponsor or its representative will attempt to contact the selected entrants by phone once per day for three (3) business days. If any selected entrant cannot be contacted after three (3) business days, or is contacted but is deemed to be ineligible in the Sponsor’s sole discretion, or unable or unwilling to comply with these rules, that selected entrant will be disqualified and another entry will be drawn.

10. Names of Prize Winners: The names of the prize winners will be posted to the Never Stop. Milk.^TM Facebook Fanpage and/or Neverstopmilk.ca at the Sponsor’s discretion. Winners will be required to supply a photo of themselves to be posted along with a congratulatory note on the Facebook Fanpage.

11. Release and Waiver: Within (3) days of receipt thereof, all selected entrants in the Grand Prize Contest and the Voting Contest will be required to sign and return the Sponsor’s declaration and release form confirming compliance with Contest Rules and acceptance of prizes as offered; acknowledging the non-responsibility of the Sponsor, its agents, its members’ parent and affiliate organizations and the prize suppliers in respect to injuries, accident, loss or misfortune relating to the Contest or the awarding of the prize; acknowledging the Sponsor’s and its agents’, subsidiaries’ or affiliates’ right to publish and/or broadcast the winner’s picture, name, address, voices and statements without further compensation other than the prize offered; and confirming the license to use the winner’s Submission as set out above. Selected entrant will also be required to provide a photocopy of their birth certificate; if selected entrant is under the age of majority in their province of residence, their parent or legal guardian will be required to sign and return the Sponsor’s declaration and release form referred to above, in addition to a photocopy of their child’s birth certificate. In addition to the documentation named above, a photo may be requested to post on the Never Stop. Milk.^TM Facebook Fanpage. If above-referenced documents are not returned within (3) days, prize will be forfeited and awarded to an alternate winner. Before being declared a winner, the selected entrant (or their parent or legal guardian) must correctly answer, without assistance of any kind, whether mechanical or otherwise, a mathematical skill testing question included on the declaration and release form.

12. General Conditions: The Sponsor reserves the right, in its sole and absolute discretion, and without prior notice, to adjust any of the dates and/or timeframes stipulated in these Contest Rules, to the extent necessary, for purposes of verifying compliance by any contestant or entry with these Contest Rules, or as a result of technical problems, or in light of any other circumstances which, in the opinion of the Sponsor, in its sole and absolute discretion, affect the proper administration of the Contest as contemplated in these Contest Rules.

13. No Substitutions by Winners: Prizes must be accepted as awarded. All prizes will be delivered only to confirmed winners. For winners who have not reached the age of majority in their province of residence the prize will be awarded to their parent/legal guardian on the winner’s behalf.

14. Decisions Final: All decisions made by the Sponsors with respect to all aspects of this contest including, but not limited to, those relating to eligibility and disqualification, are final and not subject to challenge.

15. No Liability: The Sponsors and its members’ respective affiliates, representatives and agents shall not be responsible in any way for loss, injury or damage of any kind arising from the use of, or bear any liability whatsoever in anyway attributable to, or resulting from, participation in this contest or acceptance or use of Prize, or any activity engaged in using prize funds. Without limiting the generality of the foregoing, the Sponsor assumes no responsibility for any risk or dangers associated with the use of prize funds won in this contest.

16. Entries Belong to the Sponsor: All entries become the sole property of the Sponsor and will not be returned.

17. Lost or Improper Entries: The Sponsor assumes no responsibility for lost, misplaced or misdirected entries. All entries are subject to verification by the contest organizers. Any entry form sent via the website which is incomplete, fraudulent or delayed, will be automatically rejected and will not be eligible to win.

18. Technical Concerns: The Sponsor and its members’, and their respective agents, are not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, access providers, computer equipment, software, failure of any email or online entry to be received by the Sponsor on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including any injury or damage to an contestant’s or any other person’s computer, related to or resulting from playing or downloading any materials in this promotion including the recording of game results. The Sponsor reserves the right, in their sole discretion, to cancel or suspend the email portion of this contest should a virus, bug, or other cause beyond the reasonable control of the Sponsor or its or its members’ agents corrupt the security or proper administration of the contest. Any attempt to deliberately damage any website or to undermine the legitimate operation of this promotion or to undermine the chances of other contestants will result in the corresponding entry being automatically disqualified and is a violation of criminal and civil laws. The Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

19. Consent to Use: By entering this contest, contestants consent to the use of their name and/or photograph/videos and province of residence and to the Sponsor posting online which may include a photograph, without payment or compensation other than the prize awarded. All winners may be posted to the Never Stop. Milk.™ Facebook Fanpage and website at the Sponsor’s discretion.

20. Applicable Laws: This contest is subject to all applicable federal, provincial and municipal laws.

Copyright 2010 Prairie Milk Marketing Partnership – All rights reserved.

Never Stop. Milk.™ is an official mark of Manitoba Milk Producers.